Jason Hayes, Senior Vice President of Brand Experience at the State Fair of Texas, joins us to talk about the energy, history, and community behind one of Dallas’s most beloved institutions. We revisit the fair’s early days—including its brief Oak Cliff roots—and how that local spirit continues to shape Fair Park today. From Big Tex’s rebirth to the fair’s “most Texan place on earth” vision, Jason shares what it takes to honor tradition while keeping the fair fresh for generations to come.