Richard Ross has spent years shaping how brands look and feel, from his work at Mizzen+Main to the launch of his own venture, Holy Water. In this Texas Talk, he shares why he sees brands as living characters—rooted in story, shaped by intuition, and built to evolve. Richard traces his path from theater and photography to design and entrepreneurship, reflecting on the influences that taught him to pay attention to detail, trust instinct, and create worlds people want to step into.

Wax Space hosts Texas Talks, a live lecture series featuring creative thinkers, entrepreneurs, and community voices from across the state. We bring a selection of these conversations to the Hidden City podcast so you can hear them, too.