031 - Claudia Vega: Building Whose Books, Nurturing Literacy, and Rewriting the Story in Oak Cliff

Apr 30

Claudia Vega is a lifelong educator turned community builder, bookstore owner, and literary advocate. In this episode, she shares how growing up in Oak Cliff with educator parents instilled a love of books—and how that love became action. Claudia and her husband John co-founded Whose Books, a neighborhood bookstore committed to access, representation, and joy, and ARCO, a nonprofit that builds reading culture through book gifting, programming, and removing barriers to reading. We talk about the obstacles she faced launching a bookstore in a “book desert,” the community’s response, and why cultivating a culture of reading is about equity, not just literacy. Along the way, Claudia reflects on browsing as a lost art, the power of story time, and what it really takes to start something from scratch in the place you call home.